Lead Generation
Multichannel outreach: email, calendar, LinkedIn and phone
Different people answer in different places. We use more than one channel when it improves the chance of reaching the right person, never to repeat the same message everywhere.
The channels we use
The main outbound channel in many campaigns: short, personal messages written for one role at one company.
Calendar invitations
A specific meeting time proposed through a normal calendar invitation with a Google Meet link. See calendar invite outreach.
Added where it makes sense, for example when the person is active there.
Phone
Outreach or follow-up by phone in selected campaigns.
Multichannel is not spam
We do not send the same text through four channels. Each channel has a job. If email reaches the person, we do not need LinkedIn. If the right person is hard to reach by email, another channel can help.
How we choose
We look at the market, the role we are contacting and what has worked in the campaign so far. The aim is simple: reach the correct person in the way that feels most normal to them.
Have a process that should work better?
Let's look at where automation or a better growth system could make the biggest difference.
How a channel is chosen
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Start with the person
Who are we trying to reach, and where do they usually answer?
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Pick the first channel
In many campaigns that is a short email.
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Add only what helps
A calendar invitation, LinkedIn or a call when it improves the chance of a reply.
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Learn from the answers
Replies show which channels work in this market.
Questions
Which channels does Myralum use?
Email, calendar invitations, LinkedIn and phone. Email is the main channel in many campaigns; the others are added where they help.
Will my prospects get the same message everywhere?
No. Each channel has its own purpose and message. Multichannel does not mean contacting the same person everywhere.
Do you use phone in every campaign?
No. Phone outreach or follow-up is used in selected campaigns where it fits the market and the role.
Have a process that should work better?
Let's look at where automation or a better growth system could make the biggest difference.