Skip to content
Myralum Let's talk

What we do

Lead Generation, Automations, and Software reach the result a company needs.

Lead Generation

B2B lead generation means finding companies that are a realistic fit for what you sell, and starting a conversation with the right person there — instead of waiting for inbound interest or buying generic contact lists. We work across three connected areas.

Prospect Research

Finding the right companies and the people who make decisions there.

  • Identifying companies that match your ideal customer profile (ICP)
  • Researching relevant industries, markets and company characteristics
  • Finding relevant decision-makers and key contacts
  • Building targeted lists of potential customers
  • Identifying potential business opportunities

Contact Enrichment

Turning basic contact information into usable, verified business data.

  • Finding professional email addresses and other contact details
  • Identifying job titles, roles and decision-makers
  • Enriching company and contact profiles with relevant information
  • Verifying and organising collected data
  • Preparing structured lists for outreach and CRM systems

Outreach

Reaching potential customers and starting real business conversations.

  • Creating targeted outreach campaigns
  • Personalised cold email campaigns
  • LinkedIn outreach where relevant
  • Structuring follow-up sequences
  • Monitoring responses and engagement

How it works, step by step

  1. Define

    Understand the business, its audience and its ideal customer profile.

  2. Research

    Identify companies and decision-makers that match that profile.

  3. Enrich

    Collect and verify the information needed to reach out properly.

  4. Reach out

    Run targeted, personalised campaigns and manage the responses.

  5. Improve

    Monitor results, analyse responses, and refine the approach.

Automations

Automations reduce the repetitive manual work around lead generation and everyday business processes. They're a complement to Lead Generation, not a replacement for it.

Workflow Automation

Automating repetitive tasks and connecting different business processes together.

Data Sync

Keeping information consistent across the tools and platforms you already use.

AI Workflows

Using AI to process information, handle routine tasks, and support day-to-day operations.

In practice

  • Automatically transferring new leads into a CRM
  • Enriching contact records
  • Triggering follow-up tasks
  • Connecting different business tools
  • Processing incoming enquiries

Software

For businesses whose existing tools don't fully cover what they need, we build tailored technical solutions — on their own or alongside Lead Generation and Automations.

Custom Tools

Internal tools built around a specific business process or requirement.

Web Applications

Custom web-based applications and platforms, built for how your business actually works.

API Development

Connecting systems and enabling data to move between them where off-the-shelf integrations fall short.

Let's look at where automation or a better growth system could make the biggest difference.